205 - Personal Leadership - Blue Ocean Strategy
Thursday, January 23, 2020
Thursday, January 30, 2020
6:30 PM - 8:00 PM
USN - Room 1115
Leadership is a quality that is hard to conclusively define. The inspiration for Blue Ocean leadership stems from the fact that leadership is essentially a service. Your friends, family, colleagues, service organization volunteers, everyone with who you associate, chooses to either buy or not buy your leadership. If the various constituencies in your life are not "buying" your leadership, they are in essence, your “noncustomers”. The core premise of Blue Ocean Strategy is to find one's noncustomers and develop a low cost/high-value proposition that brings those noncustomers into a relationship. This class will be led by INSEAD Blue Ocean Strategy Institute Certified Instructor SHERMAN MOHR and will provide Blue Ocean Strategy tools and methods for developing innovative views of personal leadership. Each participant will learn how to build a Blue Ocean Leadership Strategy Canvas as well as other key elements of Blue Ocean Strategy.